University of Wisconsin–Madison
Families enjoy a lakefront sunset at Memorial Union Terrace.

Badger Family Fest

A part of the Family Weekend each fall, the Badger Family Fest brings together parents and families for a day of fun activities and events on campus.

This year’s Badger Family Fest will take place on Saturday, Oct. 10, 2026.

We are excited to welcome you back to the Memorial Union Terrace to meet and mingle with your students and other UW-Madison families.

For an idea on what to expect, check out our our 2025 programming below.

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Families gather at Memorial Union, featuring the iconic sunburst chairs.

Caricaturist, Tattoo Artist, and Balloon Artist

Swing by to choose your favorite design and get ready to shine with vibrant spray-on tattoos! If you’re instead in search of the perfect souvenir from Family Weekend, take a moment to sit for a quick sketch by a professional caricature artist or a fun ballon design! You’ll leave with a one-of-a-kind keepsake that will bring joy for years to come.

Bucky Badger poses for the camera.

Photos with Bucky

Don’t miss your chance to strike a pose with UW-Madison’s infamous mascot and capture a memory you’ll cherish forever. Whether you’re showing off your Badger pride or just want a fun photo op, Bucky’s ready to make it unforgettable.

Hundreds of people shown gathered on the Memorial Union terrace.

Food

Come hungry and grab lunch on us! First-come, first-served, with food available for the first 2,000 attendees. Enjoy a classic Wisconsin meal featuring a brat (with gluten-free and vegan options available), chips, a and refreshing beverage.

Wheelhouse Studios logo

Wheelhouse Studios

Unleash your creativity with Wheelhouse Studio and craft your very own UW-Madison custom-made swag!

A water fountain is shown in front of Alumni Park

Self-Guided Alumni Tour

Enjoy the exhibitions in alumni park: a park to call home and a place where alumni stories are created and shared. Alumni, students, parents, community members, and all Badgers are invited to enjoy this campus landmark.

Questions?

You can call us toll-free at 877-262-3977 or email parent@uwmad.wisc.edu for any questions regarding Badger Family Fest.