University of Wisconsin–Madison

Football Game Day for Parents and Families

Football Game Day for Parents and Families

Find out why Madison is ranked the No. 1 college football town in America! Each fall, the Parent and Family Program partners with Wisconsin Athletics to offer families a chance to attend a UW football game.

Tickets for the select home game are offered to parents and families before they go on sale to the general public.

Please note, this event is separate from Family Weekend.

Purchase Tickets

Tickets will go on sale Wednesday, July 11, 2018 at 8:30 a.m. CDT.

Purchase tickets through UW Athletics here.

You will not need a promo code to purchase tickets online using the link above. However, if you call UW Athletics to purchase tickets by phone, please use the promo code UWPAF2018.

Game Date

The parent/family game will take place on Saturday, September 15, 2018 against BYU.

Additional Ticket Opportunities

Our tickets sell out very quickly. If you do not get tickets for this game through our sale, you can purchase them when remaining single game tickets go on sale to the general public on Monday, July 16, 2018 at 8:30 a.m. CDT. You can also buy tickets through the StubHub marketplace after these sale dates.

Purchasing Details

Tickets cost $65 each plus fees. Please note that only six tickets can be purchased at a time.

All Parent and Family Day tickets will be located in the south end zone (sections YZ and Z3). When purchasing tickets, families will have the option to select “best available” or view from a map. Families hoping to sit together should plan on purchasing tickets near each other through the map.


Contact the UW Athletics Ticket Office at 608-262-1440.

Experience a football game with your student!

Game Date: September 15, 2018
versus BYU

Sale Date: Wednesday, July 11, 2018
at 8:30 a.m. CDT

Purchase Tickets Here

Family dressed in red pose for Parent Program tailgate activity