University of Wisconsin–Madison

Football Game Days for Parents and Families

Event Details

Find out why Madison is ranked the No. 1 college football town in America! Each fall, the Parent and Family Program partners with Wisconsin Athletics to offer families a chance to attend a UW football game. Tickets for the select home games are offered to parents and families before they go on sale to the general public.

Please note, this event is separate from Family Weekend.

Ticket Sale

Tickets went on sale at 8:30 a.m. CDT on Thursday, July 11. If you did not get tickets through this sale, you can purchase remaining single tickets through the Wisconsin Athletic Ticket Office general public ticket sale or through the official fan-to-fan StubHub ticket marketplace of the Badgers.

Game Dates and Prices

Two game days were offered in 2019:

Saturday, September 28 vs. Northwestern: $85 (plus fees)
Saturday, October 5 vs. Kent State: $60 (plus fees)


Contact the UW Athletics Ticket Office at 608-262-1440 or the Parent and Family Program at 1-877-262-3977.

Experience a football game with your student!

A member of the UW Spirit Squad waves a giant W flag after the Badgers score a touchdown at Camp Randall Stadium.