A member of the UW Spirit Squad waves a giant W flag after the Badgers score a touchdown at Camp Randall Stadium.

Football Game Days for Parents and Families

Parent and Family Football Ticket Presale

Find out why Madison is ranked one of the top college football towns in the country. Each year the Parent and Family Program partners with Wisconsin Athletics to offer Badger football game day options to parents and family members before single home game tickets go on sale to the general public. Please note, this is a separate event from Family Weekend.

This is also separate event from the student football season ticket sales, which your students received more information about by email. Students who do not get tickets during that sale can purchase student section tickets from other students.

Ticket Sale

Parent and family presale tickets can be purchased online via our website beginning on Friday, June 23 at 9 a.m. CT. Tickets will remain on-sale until supplies run out.

Tickets can also be purchased over the phone by calling the UW Athletics Ticket Office at 608-262-1440 and using the promo code UWPAF2023.

If you do not get tickets through this presale, you can purchase remaining single-game tickets through the Wisconsin Athletic Ticket Office general public ticket sale, which begins on Monday, June 26 at 9 a.m. CT.

Game Dates and Prices 

In addition to being available before the general public, these tickets are also waived of the $10 processing fee per order if bought during this sale.

  • Saturday, September 2 vs. Buffalo (Time TBD) $40 & $35 (plus $3/ticket fee)

  • Saturday, October 14 vs. Iowa (Time TBD) $85 & $80 (plus $3/ticket fee)

  • Saturday, November 18 vs. Nebraska (Time TBD) $65 & $55 (plus $3/ticket fee)


Tickets for these games will be located in the upper deck of Camp Randall Stadium. When purchasing tickets, families will have the option to select “Purchase by Seat” and view from a map, or “Purchase by Price.” Families hoping to sit together should plan on purchasing tickets near each other through the “Purchase by Seat” map option. Please note that only six tickets can be purchased at a time.

UW Athletics Ticket Office

Contact the UW Athletics Ticket Office at 608-262-1440 or at tickets@uwbadgers.com if you have any questions about your tickets or the purchasing site during the sale.