University of Wisconsin–Madison

Students skate on frozen lake Mendota near Memorial Union at twilight

Winter Family Event

Winter Family Event is your chance to experience UW–Madison’s winter magic. From exciting Badger athletics like hockey, wrestling, and basketball to the Wisconsin Union’s Winter Carnival with fireworks, snowboarding demos, and tasty treats, there’s something for everyone. Celebrate the season, cheer on the Badgers, and make unforgettable memories with your student.

2026 Event Details

Dates

The 2026 Winter family event will take place from Friday, February 6, through Sunday, February 8.

Accomodations

Accommodations are available through our specialized search. Call 1-800-365-4931 for booking assistance.

Discount Badger Athletics Tickets

Link to purchase tickets coming soon.

Men’s Hockey at the Kohl Center

  • Friday, February 6 vs. Notre Dame, 7 p.m.
  • Saturday, February 7 vs. Notre Dame, 7 p.m.

Women’s Basketball at the Kohl Center

  • Sunday, February 8 vs. Washington, noon

Men’s Wrestling at the Field House

  • Saturday, February 7 vs. Indiana, TBD

Tickets can be purchased until the start of each game. A maximum of 8 tickets per game is allowed.

Questions?

You can call us toll-free at 877-262-3977 or email parent@uwmad.wisc.edu for any questions regarding Winter Family Weekend. 

If you need support with any of the athletics events, you can call the Athletic Ticket Office at 608-262-1440 or email tickets@uwbadgers.com.

Thank you to our presenting Sponsor:

American Family Insurance logo

Thank you to our signature sponsors:

UW Credit Union Logo
University Bookstore Logo
Target Logo
The James Logo
Grand Central Logo
Steve Brown Apts Logo
Graduate Hotel Logo
Dell Logo
Ikea Logo
Fresh Market Logo
Red Cross Logo
Ians Pizza Logo
Papa Johns Logo
Fontana Sports Logo