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Football Ticket Sales Process

As the Badger football season approaches, student fans will have a chance to purchase ticket packages. Student season tickets are sold on a first-come, first-served basis and cost $154 for all seven home games.

For undergraduates: All full-time undergraduate students (continuing students, incoming freshmen, transfer students, and UW Connections students) can begin purchasing season tickets at on Monday, June 20, at 7:30 a.m. CST.

Ticket sales are exclusively online. To purchase tickets, students need a Student ID number (also referred to as a Campus ID number). New students and those who have never purchased student tickets online will first need to activate a student ID number online prior to when tickets go on sale. All returning students should use a student ID number and existing password to purchase student tickets.

For graduate and professional students: All full-time graduate and professional students (both returning and incoming) can begin purchasing season tickets at on Wednesday, July 6, at 7:30 a.m. CST. (Tickets go on sale two weeks after the undergraduate ticket sale because of the later admittance of many incoming graduate and professional students).

Ticket sales are exclusively online. Based on past sales, approximately 1,700 tickets will be held for graduate and professional students and will be sold on a first-come, first-served basis.

If any season tickets remain unsold by Friday, July 8, at 4:30 p.m. CST — although that is unlikely — any full-time undergraduate, graduate, or professional student who has not yet purchased tickets is eligible to buy unsold tickets beginning on Tuesday, July 12, at 7:30 a.m. CST until all are sold. Student football season tickets have sold out for the past 17 seasons.

For more information, visit